iCOMPARE

Inform, question and involve

• participants answer some questions (sliders, grids, multiple choice, ... )
• outcome: a comparison of their responses with those of famous people or a type depending on your needs

Goal

• Share information about a topic in a fun, interactive way
• Present thematic issues to users. Possible to link them with more information about the issue.
• Opportunity for participants to compare with relevant reference persons:
  • Famous people (within the domain)
  • The average person (or subgroups: youth, women,...)
  • Facebook friends
• End result: 3 options
  • The reference person to whom he most closely matches
  • A type (‘what type of ... are you')
  • Give a decisive answer to the overall opinion/weighted result/final voting behaviour (for or against/voting preference...)

Features

• comparison with (famous) people/types/subsegments/population ... => segmentated communication
• Facebook/Netlog/Twitter/Hyves integration
• contest/optin
• weighting algorithm for comparison
• userfriendly